JustBooking.ai Research
JustBooking.ai Research covers booking-route transparency, same-stay check methodology, AI travel behaviour and direct booking visibility.
Same-Stay Check Report
A framework for understanding how the same property appears across multiple booking channels.
AI Travel Booking Reality Check
AI is changing travel discovery but final booking trust still requires human verification.
Direct Booking Visibility Index
A framework for measuring whether hotels and owners are visible at the booking moment.
About JustBooking.ai Research
How we research, what we publish, and how to cite our work.
Research themes
The charts below illustrate the research frameworks JustBooking.ai applies when analysing booking routes. Values are indicative. Full datasets will be published as the research programme matures.
Booking routes found per stay (by type)
Framework illustrationOfficial site
72%
Owner direct
48%
Local manager
29%
OTA (2+)
91%
Most common reasons travellers check another route
Framework illustrationPrice
68%
Cancellation
54%
Loyalty perks
41%
Payment terms
33%
Direct contact
27%
Route type split across checked properties
Framework illustrationRoute
split
split
OTA61%
Official22%
Owner11%
Local6%
Provider visibility gaps — routes missing at booking moment
Framework illustrationOfficial site
72%
Owner direct
48%
Local manager
29%
OTA (2+)
91%
Published by JustBooking.ai Research. Contact: research@justbooking.ai